Female Digital Marketing Executive in an IT Solutions Company


  2020-10-09
  Unspecified

Willers Solutions Limited – Our client, an IT Solutions Company is recruiting to fill the position below:

Job Title: Female Digital Marketing Executive

Location: Lagos, Nigeria

Requirements

  • Relevant education Degree in marketing or any other related field
  • Female preferably
  • 4 years’ experience in digital marketing space
  • Demonstrates creativity and documented immersion in social media.
  • Proficient in content marketing theory, development and application.
  • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
  • Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.

Responsibilities

  • Developing ways to monitor, measure and report on the impact of social media campaigns and effects on the business
  • Develop contents for B2B e-mails, SMS marketing and increase brand awareness and image.
  • Run digital campaigns for all entities to attract new business leads.
  • Conduct market analysis and research to identify trends and opportunities.
  • Prepare reports on findings from research for internal and external use and organise the company’s publication.
  • Support the sales team in drafting and reviewing proposals and commercial arrangements in line with trends in the sectors and customers’ requirements
  • Create, update and manage all published contents (images, videos and written) in Nigeria and other entities
  • Measuring and reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Planning and executing all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns with the sound knowledge of website analytics tools (e.g. Google Analytics, Omniture, WebTrends)
  • Plan and execute campaigns for corporate promotions, launching of new product lines etc
  • Establishing and driving internal and external communications strategy that positively affects employees’ and customers’ understanding, engagement and commitment with the result of a stronger connection to the company and leads to return on investments
  • Generate and convert leads for all entities
  • Ensure that all marketing materials, website content, and publications are accurate for branding and comply with the organization’s brand architecture.
  • Developing strategic plan, which addresses critical issues in marketing and communications.
  • Optimizing SEO, SEM, Google analytics to convert leads for sales team.
  • Monitoring of sales CRM and assign leads to appropriate personnel

Salary
150,000 naira monthly (negotiable).

Deadline: 13th October, 2020.

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