Digital Sales Executive at BusinessDay Newspaper
BusinessDay is the leading medium for up-to-date news and insightful analysis of business, policy and the economy in Nigeria. We are a critical decision-making tool for investors and managers. We provide unbiased news and informed analysis on politics, governance, social and economic trends for the general reader.
We are recruiting to fill the position below:
Job Title: Digital Sales Executive
- The B2B Digital Sales Exceutive is responsible for leading Businessday’s market wide approach to providing Businessday’s digital service products to commercial accounts.
- This role will drive improved performance of existing B2B business customers and develop plans to maximize sales growth and manage gross profit margin. He or she will develop materials and execute an outside sales approach to acquire new accounts.
- This position also acts as the B2B customer advocate, collaborating cross functionally with all Businessday brands providing digital and ecommerce solutions.
- The ideal candidate also needs to understand, anticipate, and report on customer needs/barriers to ensure the service model is driving increased sales/customer satisfaction.
- Develop commercial strategies and roadmaps to deliver the B2B sales and margin goals
- Generate new business revenue from digital service products to corporates, delivering against and exceeding set targets
- Demonstrate knowledge of the features, benefits and advantages of Businessday digital service products and solutions to qualify potential product and solutions opportunities and grow revenue.
- Work with the wider corporate sales teams to develop and close new business sales
- Build understanding and metrics around top B2B customer groups for the purpose of Businessday digital services improvement and acquisition
- Contribute ideas and insights in support of Businessday’s eCommerce omnichannel commercial plan and customer experience
- Acquire knowledge of customers’ businesses and organizational structures and demonstrate an understanding of their main business needs, to match the correct Businessday digital service proposition for the customer
- Investigate and analyze customer data to identify ways to improve customer usage and increase Businessday’s digital products and minimize risk of customer cancellations
- Maintain accurate and appropriate client records to provide timely management information.
- Build and share reports and insights based on recent B2B performance data (sales, units, customers, baskets, repeat, penetration, etc.).
- Previous strong experience of – and a relish for business to business sales-Minimum of 5 years
- Ability to thrive in a high-pressure, high-urgency sales environment
- Energy, positivity and a personable, customer-focused style
- Proven ability to build and develop relationships both internally and externally
- Clear, demonstrable understanding of the end to end sales process
- Excellent attention to detail
- Proven persuasion and negotiation skills
- Must take initiative and be a self-starter
- Commitment to excellent customer service
- Face to face and institutional sales experience is essential
- E-commerce/B2B sales experience preferred
- Proven experience of consistently meeting and or exceeding sales targets
- Experience within a subscription / membership sales environment is preferred but not essential
- Excellent interpersonal and communication skills
- Experience attending conferences, working meeting rooms and developing a good rapport with prospects
- Strong experience in relationship building
- High comfort level selling to senior level executives
- Positive, can-do, hands on approach when faced with obstacles to success
- Communication – Strong interpersonal skills and demonstrated selling ability
- Collaboration – ability to build solid working relationships and influence both in-person and remotely across the organization at all levels
- Entrepreneurial Thinking – a self-starter with strong sense of accountability and ownership of the business with the ability to work independently and in a fast-paced environment
- Project Management – strong organizational skills including prioritization, time management and meeting deadlines
- Experimentation – not afraid to test & learn continuously; excels in dealing with ambiguity and loves a challenge
- Reporting – strives for continuous improvement by analyzing and sharing key results; uses reporting and forecasting to make informed business decisions.