Digital and Social Media Marketing Executive at Wazima Health
Wazima Health is Nigeria’s leading integrated e-Health and telemedicine platform. If you desire to work in a fast paced environment, and experience rapid personal and career growth while making a tremendous impact on society’s health, then we might be the company for you. We offer a truly entrepreneurial yet structured experience in a fast paced environment, with close work with our UK team. We operate a structured yet fun and easy-going work environment usually although you will be working remotely while Covid 19 remains a threat.
We are recruiting to fill the position of:
Job Title: Digital and Social Media Marketing Executive
Location: Victoria Island, Lagos
Employment Type: Full time
- Lead the planning and execution of the digital marketing strategies to promote Wazima Health’s services to customers.
- Plan, organize and manage all e-mail campaigns, events, social media pages and relevant creative content per the marketing calendar to drive traffic and increase conversions on the website.
- Cooperate with the web developers to make necessary changes in the website if necessary.
- Perform keyword research in coordination with Supermart business objectives to optimize existing content and uncover new opportunities.
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
- Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific.
- Manage online customer acquisition and retention programs including SEO, email, affiliate, and graphics and social marketing.
- Investigate, recommend and implement new enhancements that can increase revenue, brand awareness and improve overall customer experience by analyzing the results of ongoing efforts.
- Interview and recruit new staff and onboard them.
- Responsible for meeting or exceeding marketing revenue targets and developing plans to make up for any shortfalls in revenue
- Use Google Analytics and other business tracking tools to make strategic and tactical recommendations.
- Benchmark, measure and analyze results of online and offline marketing initiatives such as e-mail campaigns, events, promotions, SEO marketing, affiliate program and future online marketing initiatives.
- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers).
- Bachelor’s degree, preferably but not necessarily in Marketing.
- 1-3 years working in SEO, Social Media Marketing and basic Graphics Design in a data-driven marketing team.
- Ability to take a project, break it down into deliverables and due dates, assign responsibility to team members and follow through till the project is delivered on time.
- Proven SEO/SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- Proven experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends, Google Adwords, Keyword Planner, Search Console).
- Proficiency in Graphics Designing, MS Excel, PowerPoint, and Word.
- Experience in generating and executing on marketing ideas.
- Understanding of our target audience and how to reach them
- Understanding of Lagos & Nigeria marketing terrain (Press, Communities, Events & Conferences, Social Media, etc.)
Deadline: 6th August, 2020.
Method of Application
Interested and qualified candidates should send their CV to: firstname.lastname@example.org using the “Job Title” as the subject of the email.